a person pointing on a map

Geo-Mapping: Make the Most Out of Your Data With Mapize

You can organize all data relevant to your business in spreadsheet after spreadsheet. The neat rows and columns filled with information about your customers, sales, inventory, suppliers, and employers may look efficient to deliver an impression of productivity and competence. But all of your data, no matter how organized, can also be overwhelming or seem like nothing more than a simple list. 

You may miss out on invaluable information that can help you run your business more smoothly. Convert more leads, close more sales, and streamline administrative tasks. Mapize’s advanced mapping technology can help you maximize your data through geo-mapping. 

Mapize is a map-creation platform that can convert your data into a customized and interactive map. Uncover important information, surprising insights, and connections from your compiled facts and figures. Generate a beautiful and detailed map from your raw spreadsheet data within minutes using Mapize’s intelligent tools.

A person practicing geo-mapping by taking notes and measuring distance on a physical map.

What Is Geo-Mapping And How Does It Work?

Geo-mapping, or geomapping, is simply the conversion of location data into a geographic map. This is another way to reference the study and practice of cartography. Cartography is making and using maps combining aesthetics, science, and technique. People take names, addresses, coordinates, zip codes, demographic information, or sales numbers, for example, and visually represent this geographic data on a map.

Geo-mapping software combines data from multiple sources to create accurate and detailed maps. People can obtain this information from satellite imagery, aerial photography, GPS data, address lists or surveys. These maps can be used for various purposes, including navigation, urban planning, environmental analysis, business analysis, and more.
Overall, making maps is crucial in visualizing and understanding spatial information. It enables individuals and organizations to make informed decisions based on geographic data. Now that we’ve answered “what is geo-mapping,” let’s go over the four most common types of geo-maps.

Paper map of Australia with physical pins stuck into various locations.

The 4 Most Common Types of Geo Maps

Geo-mapping tools like Mapize turn your raw data into a customizable visual that you can use for various uses. Using your business data and location information, you can create an interactive geo-map with specific geographic locations. Here are the four most common types of geo maps that can be made with mapping software technology.

1. Pin Maps: Geo Mapping Locations

Pin mapping locations are also known as geocoding or address matching. A map creator with pins denotes locations with virtual pins so you can navigate the fastest route between them, identify distance, or find patterns by visualizing these different points. Pin maps are easy to make using Mapize’s mapping software. Keep reading to learn more about the process. 

Radius map of New York showing distances between multiple pins.

2. Radius Maps: Identify Points of Interest and Distance

Radius maps show proximity circles on maps and help users to visualize data within this area. A radius geomapping tool generates a circle around locations on a map. This highlighted circle becomes your search radius; you can analyze every landmark feature or structure within this space. 

Using Mapize’s radius tool, you can adjust your circle’s size to identify the distance between points on your map. Geo-mapping radius maps allow users to search and explore available points of interest. It also helps business owners know how to deliver excellent customer service through routing efficiency. Radius maps are a helpful real estate mapping tool to assist your business in visualizing properties with clients and teams. 

3. Territory Maps: Using Color to Convey Statistics

Territory maps, or choropleth maps, are the most popular type of thematic map. Thematic maps help to visualize spatially-related statistical data and are powerful tools. 

According to Wikipedia, choropleth maps use “pseudocolor, meaning color corresponding with an aggregate summary of a geographic characteristic within spatial enumeration units, such as population density or per-capita income.” This means that through geo-mapping, choropleth maps provide an easy way to visualize how statistics vary across a geographic area or region. Territory mapping tools can use coordinates or zip codes to identify and outline areas.

Heat map of the US made by Mapize showing the overall density of minor league baseball stadiums throughout the country.

4. Heat Maps: Geo Mapping Densities

Similar to territory maps, heat maps identify areas through color. Heat maps use a color scale to show varying data densities. Typically hot colors (deep reds) have a higher density than areas using cooler colors like blue or green. Geo-mapping this type of map allows you to identify trends in your data over a geographic area. 

Mapize’s heat map tool has provided added benefits and insights for various industries. This feature has assisted the health sector, sales teams, and more plot location-based data using addresses, coordinates, and zip codes.

Four people all on laptops, two men and two women, listen to person talking in a board meeting.

Here Is How Geo-Mapping Can Benefit Your Business

No matter which map type you choose, geo-mapping can give you various ways to look at and analyze your data. Allowing you to strategize more effectively and improve business performance and productivity. Use your brand-new insights to make your business more competitive.

Backed by Google Maps’ state-of-the-art mapping technology, Mapize’s sales mapping software analyzes your location data, converts it into geographic coordinates, and generates a map. Your customized map provides you with a unique visualization of your collected information. Reveal trends, opportunities, and other insights that can benefit your business. 

For example, sales numbers in a spreadsheet may show you profits and losses and how well your branches or territories are doing. But when these numbers are plotted on a map, you’ll be able to see more clearly where there are opportunities to achieve better numbers. You can formulate a strategy to improve performance where needed based on the more extensive and detailed perspective your map provides.

Pin map of Major League Baseball stadiums made with Mapize's geo-mapping software.

Here’s How To Use Mapize’s Geo-Mapping Software

Creating a customized geo-map for your business is as easy as copying and pasting your spreadsheet data into Mapize’s geo-mapping software. Follow these steps, and you’ll generate your interactive map within minutes. 

  1. Copy and paste your spreadsheet data into the right-side box of the Mapize map-creation tool. Alternatively, drag and drop your XLS, XLSX, or CSV file into the appropriate box on the left, or select the file from your computer using the “Select a File” button. 
  2. Click “Create Map” and follow the prompt to assign relevant fields to your data and customize the look of your map.
  3. Choose how to save your map. Input a title for your map, your email address, and any notes or descriptions pertaining to your map. 
  4. Click “Save Map.”
  5. Save your map’s URL and view your live map. 

Depending on the Mapize account version you’re using, whether the free or the Pro version, you’ll have access to a wide range of customization and editing tools that will provide you with many ways to manipulate your map data and derive relevant insights you can use to benefit your business. 

Use Geo-Mapping For Your Business Today

Interactive and customized geo-maps can give your business a sharper edge and a more advantageous viewpoint by:

  • Delivering a more extensive and detailed visualization of your data
  • Helping you build sales territories for better sales team management
  • Showing you valuable insights on sales distribution and performance
  • Giving you access to relevant demographic information
  • Allowing you to optimize routes for more efficient logistics

Are you ready to create a geo map using demographic data or prep for your next sales meetings by plotting different regions? Start creating your free geo-map now with Mapize’s geo-mapping software. 

About The Author

Start creating map

Drag and drop your file (xls, xlsx or csv) Use our sample data, by clicking here. Or
AddressCityStateZipcodeNamePhone NumberGroupURLEmail
12032 SE Sunnyside rdClackamasOR97015Safeway Clackamas(503) 698-1121Group Bhttps://local.safeway.com/safeway/or/clackamas/12032-se-sunnyside-rd.html[email protected]
4715 SE Cesar Estrada Chavez BlvdPortlandOR97202Trader Joe's Portland SE(503) 777-1601Group Chttps://locations.traderjoes.com/or/portland/143/[email protected]
3380 Lancaster Dr NESalemOR 97305Safeway Salem(503) 399-1502Group Bhttps://local.safeway.com/safeway/or/salem/3380-lancaster-dr-ne.html[email protected]
12220 SW Scholls Ferry RdTigardOR97223Whole Foods Market Greenway(971) 371-7000Group Ahttps://www.wholefoodsmarket.com/stores/greenway[email protected]
8145 SW Barbur BlvdPortlandOR97219Safeway Barbur(503) 452-6068Group Bhttps://local.safeway.com/safeway/or/portland/8145-sw-barbur-blvd.html[email protected]
1550 NW 9th St Ste 100CorvallisOR97330Trader Joe's Corvallis(541) 753-0048Group Chttps://locations.traderjoes.com/or/corvallis/154/[email protected]
1210 NW Couch StPortlandOR97209Whole Foods Market Pearl(503) 525-4343Group Ahttps://www.wholefoodsmarket.com/stores/pearl[email protected]
353 E Broadway EugeneOR97401Whole Foods Market Eugene(541) 434-8820Group Ahttps://www.wholefoodsmarket.com/stores/eugene[email protected]
3527 SE 122nd AvePortlandOR97236Safeway 122nd(503) 760-5448Group Bhttps://local.safeway.com/safeway/or/portland/3527-se-122nd-ave.html[email protected]
9940 NE Cornell RdHillsboro OR97124Whole Foods Market Tanasbourne(503) 645-9200Group Ahttps://www.wholefoodsmarket.com/stores/tanasbourne[email protected]
15391 Bangy RdLake OswegoOR97035Trader Joe's Oswego(503) 639-3238Group Chttps://locations.traderjoes.com/or/lake-oswego/142/[email protected]
2490 OR-99WMcMinnivilleOR97128Safeway McMinniville(503) 435-3120Group Bhttps://local.safeway.com/safeway/or/mcminnville/2490-n-hwy-99-w.html[email protected]
4121 NE Halsey StPortlandOR97232Trader Joe's Portland Hollywood(503) 284-4232Group Chttps://locations.traderjoes.com/or/portland/144/[email protected]
Drag and drop your file here
- OR -
Copy + paste your data include column files
AddressCityStateZipcodeNamePhone NumberGroupURLEmail
12032 SE Sunnyside rdClackamasOR97015Safeway Clackamas(503) 698-1121Group Bhttps://local.safeway.com/safeway/or/clackamas/12032-se-sunnyside-rd.html[email protected]
4715 SE Cesar Estrada Chavez BlvdPortlandOR97202Trader Joe's Portland SE(503) 777-1601Group Chttps://locations.traderjoes.com/or/portland/143/[email protected]
3380 Lancaster Dr NESalemOR 97305Safeway Salem(503) 399-1502Group Bhttps://local.safeway.com/safeway/or/salem/3380-lancaster-dr-ne.html[email protected]
12220 SW Scholls Ferry RdTigardOR97223Whole Foods Market Greenway(971) 371-7000Group Ahttps://www.wholefoodsmarket.com/stores/greenway[email protected]
8145 SW Barbur BlvdPortlandOR97219Safeway Barbur(503) 452-6068Group Bhttps://local.safeway.com/safeway/or/portland/8145-sw-barbur-blvd.html[email protected]
1550 NW 9th St Ste 100CorvallisOR97330Trader Joe's Corvallis(541) 753-0048Group Chttps://locations.traderjoes.com/or/corvallis/154/[email protected]
1210 NW Couch StPortlandOR97209Whole Foods Market Pearl(503) 525-4343Group Ahttps://www.wholefoodsmarket.com/stores/pearl[email protected]
353 E Broadway EugeneOR97401Whole Foods Market Eugene(541) 434-8820Group Ahttps://www.wholefoodsmarket.com/stores/eugene[email protected]
3527 SE 122nd AvePortlandOR97236Safeway 122nd(503) 760-5448Group Bhttps://local.safeway.com/safeway/or/portland/3527-se-122nd-ave.html[email protected]
9940 NE Cornell RdHillsboro OR97124Whole Foods Market Tanasbourne(503) 645-9200Group Ahttps://www.wholefoodsmarket.com/stores/tanasbourne[email protected]
15391 Bangy RdLake OswegoOR97035Trader Joe's Oswego(503) 639-3238Group Chttps://locations.traderjoes.com/or/lake-oswego/142/[email protected]
2490 OR-99WMcMinnivilleOR97128Safeway McMinniville(503) 435-3120Group Bhttps://local.safeway.com/safeway/or/mcminnville/2490-n-hwy-99-w.html[email protected]
4121 NE Halsey StPortlandOR97232Trader Joe's Portland Hollywood(503) 284-4232Group Chttps://locations.traderjoes.com/or/portland/144/[email protected]
Copy + paste your data
Configuration

Map Fields

+ Add Custom Field
Show More

    Oh no!

    On the free tier you can only map up to 150 locations at one time. Please add a plan if you wish to map more than 150 locations.

    Related Articles

    • A company notices a reduction in operating costs after optimizing its delivery routes.
      Plan the Most Efficient Route: A Guide to Smarter Navigation

      Efficient route planning is essential for businesses and individuals alike. It can save time and ensure you make the most of available resources. But how do you plan the most efficient route? Where should you start, and what factors do you consider? Also, which mapping software should you use for this type of planning? The […]

    • A person enters geographic coordinates to find a specific location on Google Maps.
      Plot Coordinates on Map: Find Places With Pinpoint Accuracy

      One of the first things you must know when using mapping software is to plot coordinates on map. It forms the basis for visualizing geospatial datasets, making it easier to analyze large volumes of information. If you’re unfamiliar with how to do this on any mapping software, this article has you covered. Below, you’ll find […]

    • A person makes a postal code map using Google My Maps on their Macbook Pro.
      Zip Code Maps: Get Deep Insights From Numeric Identifiers

      Generally, zip codes improve the efficiency of mail delivery. However, you can do a lot more with these government-issued numbers. You can create zip code maps, which have a lot of use cases. For example, businesses rely on these charts to make various important decisions.  If you’re new to cartography or familiar with various mapping […]

    • How To Create a Custom Map in Google Maps

      Google Maps has become synonymous with navigation—you can find almost any place on this planet. Not only do you get turn-by-turn directions, but it also contains extensive information about the location. Usually, people use this tool to get from one point to another. But what if you want to do something more with this mapping […]