You can organize all data relevant to your business in spreadsheet after spreadsheet. The neat rows and columns filled with information about your customers, sales, inventory, suppliers, and employers may look efficient to deliver an impression of productivity and competence. But all of your data, no matter how organized, can also be overwhelming or seem like nothing more than a simple list.
You may miss out on invaluable information that can help you run your business more smoothly. Convert more leads, close more sales, and streamline administrative tasks. Mapize’s advanced mapping technology can help you maximize your data through geo-mapping.
Mapize is a map-creation platform that can convert your data into a customized and interactive map. Uncover important information, surprising insights, and connections from your compiled facts and figures. Generate a beautiful and detailed map from your raw spreadsheet data within minutes using Mapize’s intelligent tools.
What Is Geo-Mapping And How Does It Work?
Geo-mapping, or geomapping, is simply the conversion of location data into a geographic map. This is another way to reference the study and practice of cartography. Cartography is making and using maps combining aesthetics, science, and technique. People take names, addresses, coordinates, zip codes, demographic information, or sales numbers, for example, and visually represent this geographic data on a map.
Geo-mapping software combines data from multiple sources to create accurate and detailed maps. People can obtain this information from satellite imagery, aerial photography, GPS data, address lists or surveys. These maps can be used for various purposes, including navigation, urban planning, environmental analysis, business analysis, and more.
Overall, making maps is crucial in visualizing and understanding spatial information. It enables individuals and organizations to make informed decisions based on geographic data. Now that we’ve answered “what is geo-mapping,” let’s go over the four most common types of geo-maps.
The 4 Most Common Types of Geo Maps
Geo-mapping tools like Mapize turn your raw data into a customizable visual that you can use for various uses. Using your business data and location information, you can create an interactive geo-map with specific geographic locations. Here are the four most common types of geo maps that can be made with mapping software technology.
1. Pin Maps: Geo Mapping Locations
Pin mapping locations are also known as geocoding or address matching. A map creator with pins denotes locations with virtual pins so you can navigate the fastest route between them, identify distance, or find patterns by visualizing these different points. Pin maps are easy to make using Mapize’s mapping software. Keep reading to learn more about the process.
2. Radius Maps: Identify Points of Interest and Distance
Radius maps show proximity circles on maps and help users to visualize data within this area. A radius geomapping tool generates a circle around locations on a map. This highlighted circle becomes your search radius; you can analyze every landmark feature or structure within this space.
Using Mapize’s radius tool, you can adjust your circle’s size to identify the distance between points on your map. Geo-mapping radius maps allow users to search and explore available points of interest. It also helps business owners know how to deliver excellent customer service through routing efficiency. Radius maps are a helpful real estate mapping tool to assist your business in visualizing properties with clients and teams.
3. Territory Maps: Using Color to Convey Statistics
Territory maps, or choropleth maps, are the most popular type of thematic map. Thematic maps help to visualize spatially-related statistical data and are powerful tools.
According to Wikipedia, choropleth maps use “pseudocolor, meaning color corresponding with an aggregate summary of a geographic characteristic within spatial enumeration units, such as population density or per-capita income.” This means that through geo-mapping, choropleth maps provide an easy way to visualize how statistics vary across a geographic area or region. Territory mapping tools can use coordinates or zip codes to identify and outline areas.
4. Heat Maps: Geo Mapping Densities
Similar to territory maps, heat maps identify areas through color. Heat maps use a color scale to show varying data densities. Typically hot colors (deep reds) have a higher density than areas using cooler colors like blue or green. Geo-mapping this type of map allows you to identify trends in your data over a geographic area.
Mapize’s heat map tool has provided added benefits and insights for various industries. This feature has assisted the health sector, sales teams, and more plot location-based data using addresses, coordinates, and zip codes.
Here Is How Geo-Mapping Can Benefit Your Business
No matter which map type you choose, geo-mapping can give you various ways to look at and analyze your data. Allowing you to strategize more effectively and improve business performance and productivity. Use your brand-new insights to make your business more competitive.
Backed by Google Maps’ state-of-the-art mapping technology, Mapize’s sales mapping software analyzes your location data, converts it into geographic coordinates, and generates a map. Your customized map provides you with a unique visualization of your collected information. Reveal trends, opportunities, and other insights that can benefit your business.
For example, sales numbers in a spreadsheet may show you profits and losses and how well your branches or territories are doing. But when these numbers are plotted on a map, you’ll be able to see more clearly where there are opportunities to achieve better numbers. You can formulate a strategy to improve performance where needed based on the more extensive and detailed perspective your map provides.
Here’s How To Use Mapize’s Geo-Mapping Software
Creating a customized geo-map for your business is as easy as copying and pasting your spreadsheet data into Mapize’s geo-mapping software. Follow these steps, and you’ll generate your interactive map within minutes.
- Copy and paste your spreadsheet data into the right-side box of the Mapize map-creation tool. Alternatively, drag and drop your XLS, XLSX, or CSV file into the appropriate box on the left, or select the file from your computer using the “Select a File” button.
- Click “Create Map” and follow the prompt to assign relevant fields to your data and customize the look of your map.
- Choose how to save your map. Input a title for your map, your email address, and any notes or descriptions pertaining to your map.
- Click “Save Map.”
- Save your map’s URL and view your live map.
Depending on the Mapize account version you’re using, whether the free or the Pro version, you’ll have access to a wide range of customization and editing tools that will provide you with many ways to manipulate your map data and derive relevant insights you can use to benefit your business.
Use Geo-Mapping For Your Business Today
Interactive and customized geo-maps can give your business a sharper edge and a more advantageous viewpoint by:
- Delivering a more extensive and detailed visualization of your data
- Helping you build sales territories for better sales team management
- Showing you valuable insights on sales distribution and performance
- Giving you access to relevant demographic information
- Allowing you to optimize routes for more efficient logistics
Are you ready to create a geo map using demographic data or prep for your next sales meetings by plotting different regions? Start creating your free geo-map now with Mapize’s geo-mapping software.